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Market research / Marketing |
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“The statistical methods are the key components for understanding your customers”.The American Statistical Association (ASA)
MicroStat Analytics offers its customers services in two directions:
Supporting the activity of the marketing agencies
In their work, the MicroStat Analytics experts are skillfully combining the advantages of the scientific and the teaching work with their practical experience of many years in the field of statistics, econometrics and informational technologies. If the main activity of your company is connected with developing and conducting market research surveys, MicroStat Analytics is able to assist your work at all stages of one surveys - development of methodology and tools, design of the samples, data entry and processing, analyzing the information.
More specifically, MicroStat Analytics offers you the following services:
1. A complex service of entering and processing the data of one survey:
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Developing data entry software ensuring the credibility of the entered information. For each of your surveys our experts are able to design and distribute to the operators Data Entry Software, using MicroStat Analytics Data Entry, developed by us.
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MicroStat Analytics is not only able to work with you, but also to provide the data entry through its own operators.
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Coordination and control of data entry process.
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Organizational and technical support when entering the data in two options – 24 hours/7 days a week or only during working hours.
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Following control of the entered data through answer validation checks, logical and arithmetical control, obligatory answers, identificator uniqueness check, identification of extremal and unusual values, etc.
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Preparing a file, ready to be analyzed, in a random format according to your preference
2. Design and presentation of market researches MicroStat Analytics offers your company a consultation or taking the actions to design and present different models of samples – stochastic (simple random combination, clustered, stratified, combined) and non-stochastic.
3.Improvement of the data from the market researches
MicroStat Analytics gives You the opportunity to improve the data from the conducted researches before you analyze them and give them to your clients through:
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Imputation of values of missing data through statistical and econometrical methods.
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Calibrating the results from the sample researches in order to correct the displacements, due to the sample character of the information.
4. Statistical and econometrical analysis of the results from the market research surveys
MicroStat Analytics offers you one completely new opportunity – analysis of the gathered trough the research data through contemporary statistical and econometrical methods and models. In this way you, as a marketing agency, can offer your client an enriched and completed product. A part of the methods and the models that our company implements in the field of marketing, are the neural networks, decision trees, logistic regressions, factor, cluster, and discriminative analysis, multidimensional scaling, Association rules, Wavelets, STAR, SETAR, MSW models, experiments planning, checks of statistical hypothesis, etc.
Supporting the analytical activity of the marketing departments of the companies
You are an owner or a director of a company, whose main activity is not connected with designing and conducting market researches, but you have your own marketing department and you strive to improve your activity, using maximally efficiently the advantages, that the “marketing world” offers you. Trough the implementation of the contemporary statistical and econometrical models, MicroStat Analytics is able to support the analytical activity of your marketing department in the following directions:
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Determining the customer groups and the opportunities for attracting new customers – general, potential, available, qualified, target and captivated market with the help of multidimensional statistical models and neural networks.
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Market segmentation by social-economical and demographical features, territorial situation of your customers in Bulgaria, as well as in the separate populated places with the help of multidimensional statistical methods and neural networks.
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Determining the main factors, on which the change in the customer preferences depend, attracting new, retention of the already existing and loss of existing or potential customers – as a whole or by market segments through statistical hypothesis check, logistic regressions, etc.
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Examining the expectations, needs, abilities and requirements of the different customer groups towards the products of your company, as well as the degree of correspondence between their qualities and the customer needs.
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Optimal location of your distribution network on the territory of separate populated places, as well as on the territory of Bulgaria as a whole. Determining its working time as a result of the analysis of the different market segments.
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Analysis of the market competition. Specifying the advantages and disadvantages of your products with these of the competitors. Opportunities for attracting customers of the competitive companies.
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Price policy and advertising. Analysis of your, already existing advertising strategies and determining the degree of their orientation towards the different target groups, participants in ‘the game’. Taking account of the effect of a specific advertising campaign through experiment design.
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Examining the dynamics of production and sales of your products and services – cyclic recurrence within twenty-four-hour-period, week, month, etc. with the help of spectral analysis and Wavelets. Development tendencies. Forecasting your future income and profit with linear and non-linear statistical models and neural networks.
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Development of methodology and tools for examination, entry and processing of data through MicroStat Analytics Data Entry, analysis of the results of the market researches, conducted by you.
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Development of an optimal strategy for development of your business as a whole or your specific product.
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Telecommunications and Internet |
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Call centers
For the development of your business, you need to create call centers for serving customers, telephone game, and hotline or just to offer consultations on the phone. The measurement and statistical analysis in the Call center are a guarantee for cost minimization, steady development and effective management.
MicroStat Analytics offers you services and consultations, connected with developing new or optimizing the work of already existing Call centers in the following directions:
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Assessing the intensity of the calls, workload of your operators and the effectiveness of the used technique. The assessment can be general as well as done for the different activities and for different time – for a twenty-four-hour period, a week, a month, a year.
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Quality control of the services you offer in the Call centers, and in the cases, in which your main activity is another one – simultaneous quality control over all of the production processes.
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Simulations for the development of your Call center with different scenarios and estimation of the different risks.
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Estimation of the effect of the creation of a Call center on the development of your company.
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Development and support of CRM (customer relationship management).
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Conducting the market segmentation and supporting your marketing department.
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Improving the connection between the Call center and the production of your company (in the cases, when the Call center is created to support your main activity).
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Formation of a ground for efficient pricing policy of your company.
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Tracing the market arrangements and forecasting the future demand – general or by types of services.
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Effective management of the Call centers.
Some interesting statistical facts in measuring the call traffic:
The calls follow a Poisson distribution.
The time for call holding follows a negative exponential distribution.
During normal working of the Call center the law of large numbers is set in action and there is a statistical equilibrium.
Telecommunications and Internet
The measurement of the traffic of one telecommunication network allows optimizing and developing its work in the best possible way. The traffic measurement is at the heart of the following activities:
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Determining the types of traffic and the tendencies in their development
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Determining the intensity of the traffic for the different customer groups
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Monitoring (observation) of the services
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Sizing and management of the network
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Calculation of tariffs
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Forecasts development
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Measuring and managing the network SS7
If the activity of your company is developing, and accomplished mainly in the field of telecommunications, the consulting activity of MicroStat Analytics Ltd can be extremely useful for you in the following directions:
Forecasting
MicroStat Analytics is able to develop forecasts for the future demand for your services:(conversations, SMS, MMS, WAP, GRPS etc.).
1. All models for forecasting, shown inRecommendation E.507 - Curve fitting models, Smoothing models, Autoregressive models, Autoregressive integrated moving average (ARIMA) models, State space models with Kalman Filtering, Regression models, Econometric models etc.
2. Models with change in working regime, which provide even greater preciseness of the forecast – SETAR, STAR, MWS, neural networks, VAR, modified ARIMA etc.
3. Models for examining the seasonality and cyclic recurrence within twenty-four hour period, week, month, year.
Analysis and management of risks, connected with the subscribers (customers)
The MicroStat Analytics specialists are able to develop, implement, support and improve the following types of models, with the help of which it is possible to analyze and manage the risks, connected with your subscribers (customers).
1. Models for credit appraisal of existing and potential subscribers of your company, when entering into a specific type of contract for subscription plan or leasing, based on scoring, logistic models, decision trees, neural networks or another.
2. Models for risk determination of deferral of payment and/or refusal to pay and/or refusal of bills payment or leasing installment from your customer’s side.
3. Models for determining the probability for a certain credit limit of your customers to be achieved.
4. Models for determining the probability that a customer may stop using your services.
Fraud risks
MicroStat Analytics offers you the service to develop models, supporting revealing existing and preventing future frauds and revealing suspicious actions, which allow:
1. Work with large quantities of information, even in rare cases of frauds.
2. Revealing unusual or suspicious actions, even when there are little data, as there are imputation procedures for the missing values.
3. Revealing new and unusual cases of frauds.
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Quality analysis / Six Sigma |
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Six Sigma can be defined as a statistical approach for quality control, which leads to a production close to perfection. The name originates from the most frequently used indicator for statistical dispersion – the standard deviation ?. With the help of Six Sigma it is possible to eliminate the flaws in every business process – from the production to sale of goods or services.
MicroStat Analytics offers training, consultation and implementation of Six Sigma in the following fields:
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Banks and leasing houses – assessment and management of the credit risk and credit appraisal.
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Marketing and sales – developing a strategy for the implementation of a new product or improving the quality of existing product or service. Development and support of CRM (customer relationship management).
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Advertising agencies – development of advertising campaigns with a maximum effect.
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Insurance companies – when assessing the risk for occurrence of insured event.
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Manufacturing enterprises – improving the quality of the manufactured products in order to reach specific standards.
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Transport and road infrastructure – for estimating the load of the roads, public transport and risk of transport accident.
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Telecommunications and Internet.
The main purpose of the training and the consultations fоr Six Sigma is the acquiring practical knowledge and skills for managing and improving the business processes.
If your business is developing in one of the above mentioned fields, at the end of your training you will have the ability to implement a lot of contemporary statistical methods in practice. The training also includes working with specialized software Minitab, SigmaXL, Statgraphics, Statistica or another suitable for the purpose statistical software.
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Risk analysis/ Scoring |
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Transport and road infrastructure |
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During the last few years we can observe a tendency for increase in the flow of travelers and automobiles in the big cities, there are increasing problems with the movement, parking, even bigger traffic jams, irregular public transport and a big number of transport accidents.
In order to solve these problems, it is necessary to conduct regular special statistical researches and analyses. Measuring and forecasting the flow of travelers and transport vehicles, on one hand, gives us the opportunity to estimate the financial effect from investing in a specific infrastructure, and on the other hand, to estimate the social effect upon the people and the influence on the environment.
MicroStat Analytics offers specialized researches and forecasting the number of travelers, using a specific type of transport, the time and the distance, for which they move within one place or outside that place.
If your business is developing in the field of public transport, the result of similar researches will help you forecast with greater preciseness your future income and expenditures; to optimize the routes and schedules for each route in the different hours of the day, within one week or within the year; to optimize the ticket selling network; to estimate the inclination of the travelers to substitute the public transport with this of the taxis, route taxis or use their own way of transportation. Such researches would also support the bodies of the local government, that is, the municipalities, when planning and forecasting the necessary infrastructure, solving the problems with the traffics jams and parking, assessment of the current and future environment pollution and the means, needed for overcoming these problems. If you are a building entrepreneur, the specialized researches will be of a great use for you, when constructing shopping centers and parking lots, housing and business buildings.
If you own/manage a taxi company or a company for route taxi transportation, you constantly need information about:
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What is the current and the future demand for taxi services/ route taxi transportation services; how often people look for taxi services/ route taxi transportation services; what is the territorial location of your customers and the distance, for which they want to be transported; the prices they are ready to pay; how the demand changes within the day, week or one year and on what other factors the demand for taxi services/route taxi transportation services depends?
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What is the supply of taxi services/ route taxi transportation services, which includes not only the number of taxis/route taxis within the separate city, but also their concentration in its separate parts, to what degree the supply corresponds to the demand of taxi services/ route taxi transportation services?
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What is the quality of your services? To what degree you are competitive and to what degree your services correspond to the requirements of the customers? When and how your customers would substitute the services that you offer with these of the public transport, other taximages/ route taxi companies or they would just use their own way of transportation?
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How to optimally use the existing capacity and how to attract new customers and to always be close to them?
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How to improve the work of your Call centers and the means for communication?
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What are the effects of your advertising campaign in two aspects – the advertisement of your taxi company/ route taxi transportation company, and the advertisement of other taxi companies/ route taxi transportation companies, working on your taxi automobiles/ route taxis?
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What impact would the changes in some of the components of demand and supply of taxi services/ route taxi transportation services have on your company?
Answers of these and many other questions you can find in the statistical researches on the different types of transportation, offered by MicroStat Analytics. |
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